Signage Design

Signage can be described as a form of a visual display that conveys some sort of information. It is incredible how you can commonly see signage examples wherever you turn.

Banners Signage Design

Banners

Billboards Signage Design

Billboards

Roll Ups Signage Design

Roll Ups

5 Tips for A Perfect Signage Design

The world of technology revolves more around colors and impressions than in previous times when the text alone was considered the principal component. It’s the whole attractive package that matters. The same is true for marketing purposes nowadays. Here, Signs come to your rescue with their multiple benefits, marking them as outstanding marketing or informational tools, also termed Signage.

What is Signage?

Signage can be described as a form of a visual display that conveys some sort of information. It is incredible how you can commonly see signage examples wherever you turn. For instance, Influential signage can provide marketing information to potential customers about the benefits of a product or service. At the same time, informational business signs can guide people in making buying decisions.

Did you know?

76 % of American consumers try a new store based on its beautiful sign alone, and 68 % actually admitted purchasing a product or service because its signage caught their eye.

Kinds of Signage Used

There are many kinds of Signage employed, the most common being Business Signage where the business signs act as the brand image for a specific business or storefront on an external level. Suppose signage hanging inside a store or outside has an attractive design. In that case, the viewers feel immediately drawn to it, wanting to know more about the company or business represented by that lovely sign.

The main kinds of Signage include:

1. Digital

These are the trending signage nowadays. An example includes digital touchscreens for wayfinding or interacting with customers.

2. Informational

Indoors or outdoors, informational signage thoroughly guides individuals towards a retail store or a brand.

3. Outdoors

Outdoor signage guides potential customers to your premises.

4. Persuasive
Persuasive signage influences customers’ behaviors by promoting impulse shopping with attractive offers. An example can be an up to 50% sale in a brand store.

5. Compliant
Compliant signage can guide people with special needs about some accessible special features or areas in particular premises.

5 Tips to Design a Perfect Signage

From the outside Signage, designing may appear to be a simple process. Still, a lot of considerations go into creating a single perfect sign. 5 essential Tips for signage designing include:

1. Less is better than More

Less is always better than more while designing signage. You should not add all the information in a single sign as it can create confusion. Only the most necessary information about a product or retail should be added to the sign as it’s not a lengthy pamphlet to be published. The extra information can be spread through other marketing means like brochures or posters.

For instance, signage for a restaurant can have the name of that establishment on it. The menu specialties can be described in detail on a poster near the entrance.      

2. Make it Readable

It’s well and good to write a message or business name in a pure artistic style. But, it shouldn’t become so convoluted and hard to figure out that a random individual standing in front of that signage fails to understand the font. The actual meaning and purpose of signage get lost somewhere. Your signage, be it for a retail store or a hotel, should be perfectly readable at a glance for the general audience.

Graphically pleasing effects can make a sign prominent by adding various touches to the message or name itself. It works amazingly for a signage design, but balancing the creative effects and readability is necessary.

3. Give a Clear Message

Your signage should convey a clear message about what this specific sign represents to its intended audience. A café’s signage may show a cup of coffee or just a donut under the owner’s name alone to tell the whole world a new Café is opening up like Dean’s with a picture sign.

Now, an alone name would send an ambiguous message like Dean’s as a stand-alone doesn’t tell anybody what kind of business is opening up. If no clear picture or symbol gets added, there should be Dean’s Café on the signage.

4. Use the Right Colors 

Picking the right color for your signage design is crucial as future customers can relate to your business product or services when they observe a particular color. The psychology of color works as about 90% of the information transmitted to the brain is visual. The human brain can identify images seen even for as little as 13 milliseconds. For instance, you can readily link Red with the Coca-Cola brand. That’s what memorable signage is all about.

Using contrasting colors with a dark background and light color of the font/text or vice versa can create a clear contrast in your signage, ensuring people read it quickly and easily. Like the color combinations of,

  • Black and White
  • Green and White
  • Black and Yellow and many more.

5. Plan the Message Hierarchy

Message Hierarchy is a beautiful concept. Reading the sign is not enough. The how of it also matters, and here, hierarchy steps in. It is the technique of using different sizes and scales to highlight something as important. In signage design, you can use hierarchy to guide your customers on what to read first and to highlight the most critical information in your sign design.

Text size is an easy way to use visual hierarchy in a signage design. The largest type grabs your reader’s attention first. So, the central part of the message should be the largest typed or designed. Then, you can opt for using smaller font sizes to convey less important details.

Parting Thought

A poorly designed signage can affect your business or brand image with the predictable consequences of fewer sales, reduced number of customers/clients, less goodwill generation, etc. You should have your signage designed by signage design professionals like Designroom24 instead of misdesigning it on your own. Here, experts in signage design provide you with the perfect sign based on your design or budget needs and accurately target the right audience with an attractive signage design.