Sell Sheet Design

The most important thing about a sell sheet design is when someone looks at the advertisement. The person would quickly understand what you sell in less than ten seconds.

A Perfect Sell Sheet Design Every Marketer Needs

A sell-sheet is a single-page advertisement of your brand or product. If you think of a sell sheet, it’s more like an advertisement or branding of a product you see every day. Good advertisements deliver complete detail on the product. Also, it defines the value of the product.

The most important thing about a sell sheet design is when someone looks at the advertisement. The person would quickly understand what you sell in less than ten seconds.

Basic Outline of Sell Sheet Design

The most important thing here is, the content of your sell sheet design highly depends on factors like;

• Type of industry you are working for
• Type of your product or service

That’s why you can change the outline of the sell sheet design depending on the above factors. The outline involves:

• A Benefit statement or called the headline of an advertisement.
• Attractive picture of the product.
• You need to persuasively put the product’s benefits along with the picture. This area conveys the product’s value and answers the questions like why your product is better than the competitors.
• Below the feathers and picture of the product, you can give a link to the video of your product or your accounts or website.
• In the end, you give your contact information like your email address or phone number.

Here is an example of a perfect sell sheet design. You can easily find all the basic outlines in the advertisement. Here, you can observe how beautifully the headline is crafted on the top. Also, placing testimonials and benefits in the sell sheet design is perfect.

Figure 1. Sell sheet design

Ways To Design A Perfect Sell Sheet

After collecting all the information and images you want in your sell sheet, the next step is to design the sell sheet like a pro. There are multiple ways to design your sell sheet.

1. Make Your Own

Suppose you want to design the sheet by yourself. Here, taking help from software can help you better. Softwares like;

• Adobe Photoshop
• Microsoft Publisher

2. Hire A Designer

Suppose you are a business owner or marketer who doesn’t have much design experience. The effective way is to hire a designer to help you better. A professional designer can help to put all of your information into an appealing advertisement sheet.

3. Online Template Help

The third way to get perfect sell sheet designs is through online templates. You can easily find sell sheet templates on an excellent website through google.

Figure 2. Online templates

Key Elements Of Sell Sheet Design

Your sell sheet is the most important element in getting the licensing business deal done. A good sell sheet design has seven elements in it. A perfect sell sheet design tells a story engagingly.

There might be a case that you have put all the seven important elements in the sheet design. But sadly, you are not telling a story. You might have a significant chance of saying licensing goodbye.

Before getting deep into the element of sell sheet design, which drives the storytelling, you must understand a few crucial key points about telling your story.

• People mostly buy based on emotions, and all you need is to justify their purchase with logic. It’s more about selling the benefits rather than the feathers of a product.
• To make your buyer switch from currently using products to your product, you need to deliver a high meaningful benefit of the product. You need to add all the dramatic spice to differentiate it from its competitors.
• Buyers should have a solid reason to believe what you say through your sell sheet design.

Figure 3. Outline of sell sheet design

Element 1: Headlines

Your headline must say what the product does. It means that the headline must include the benefit of your product or service. You can also take help from a headline generator software tool, which can help to give you many unique ideas for your headlines.

Element 2: Tagline

The tagline of your sell sheet design should not exceed three sentences. Your tagline explains a bit of your headline. The tagline is an intro to the headline, making it more attractive.

Here is the place you end up with the outcome of using that product. It may be a feeling or some sort of benefit. Also, it’s the place you need to sell with emotions. The tagline is a quick introduction; it invites people to read more.

Element 3: Competing Photos

You need to use your mind in this portion of the sell sheet. Add all the qualities that your competitor’s product lacks. Defining their weakness through pictures and fixing them is the game-changer for your product or service. The pictures must give an agreement on a solution to the buyers. In short, your pictures and photos must define a minor story through its visuals.

Element 4: Solution

Here is the area where your product is unique because it overcomes all the challenges that other products lack. For example, your competitor’s product is expensive and slow. Here, the solution you provide will be inexpensive and fast.

Element 5: A Video Demo

It’s not a necessary part of the sell sheet design. The photos can fill the requirement well, but sometimes, you sell something complicated. A video demo can fill those gaps to much extent.

Element 6: Feather And Benefit.

In this portion, you fill the gaps in the product through testimonials and free trials. This portion allows you to make anything that doesn’t fit your solutions or video portion. You can describe that here. Also, you can add all the additional benefits of the product and service.

Element 7: Contact Information

Here you can give the links of your social handle like LinkedIn. Also, you can tell people how they can contact you. Mention your number or email address or whatever you like at the bottom of your sell sheet for contact.

Figure 4. Contact information

Conclusion

You should consider many things while making a perfect sell sheet design. In case you don’t have time or don’t want to experiment on your own. Contact our Sell Sheet Designers. They know the psychology of marketing to draw out remarkable results for you. Our services and quality design prove what we promise. Our foremost preference is to build your brand potential. We are always there with you to put your dreams into reality.