Brochure Design
A brochure can be described as a folded printed document that gives information to its readers quickly and easily. They are generally folded into sections to provide maximum information and still retain a small printed size.
How to Design a Brochure that Captures Attention
Engaging people from different sectors of life has become much easier nowadays. You need not solely rely on your word-of-mouth approach. Other means of communication can significantly play their part in achieving a goal, cause, or profit. One such tool is the Brochure; you may have accepted one from a passerby recently or had it slipped under your house door slit. Brochures, also known as flyers, can be used for multiple purposes. What exactly is a brochure?
What is a Brochure?
A brochure can be described as a folded printed document that gives information to its readers quickly and easily. They are generally folded into sections to provide maximum information and still retain a small printed size. You may use one to advertise a product or service. Brochures serve many purposes.
Multiple Ways to Use a Brochure
Brochures become a detailed source of information regarding a service or product for their target audience. A flyer, in comparison, only catches a buyer’s attention with a short message. Here, brochures give in-depth guidance to prospective buyers with their finer details. No wonder they are considered an essential marketing tool. Some of their potential uses can be for the below purposes:
- Direct Marketing
- Financial Guidance
- Foodservice offers
- Health Care Services
- PR promotion and many more situations.
Brochure Design
The design or layout of the Brochure really matters. If it’s not eye-catching enough or provides ambiguous information, it will quickly reach the garbage. A successful design compels your audience to thoroughly read your Brochure. Let’s see what this brochure designing process is all about.
What to consider before designing a Brochure?
Before designing an amazing brochure that a reader doesn’t put down until fully read, you have to consider many factors.
1. Determine your Brand personality
Knowing your brand personality is a major requirement. If you own a product or service as a brand and are unclear about its purpose, your brochure design might also be vague or confusing.
2. Define your customer base
A different audience requires a specific type of Brochure. So, you need to be crystal clear about whom you are designing a brochure.
- What is the kind of audience you are aiming for?
- Will they respond better to more images or more text in a brochure?
- What type of content do people wish for, serious or conversational? And more such questions.
3. Develop your content/message
The message is the key here. You have to determine what you wish to say and how you want to send a message. Whether your target audience can easily relate to your brochure content or not. The images and design can only support the Brochure’s message by making it more attractive. But suppose your audience doesn’t fully click with your Brochure’s content. In that case, it will surely fail its purpose despite the use of brilliant images in its design.
4. Determine your success metrics
You should plan your metrics or goals beforehand before issuing a brochure. Like what do you hope to achieve from a successful design? For instance, do you wish to create hype around a new product launch? You can add a CTA to sign up for your email list to get updates. Now, you can check the results of your brochure launching by observing the growth in your email list during the whole campaign.
5. Pre-set your budget
The budget should be pre-set for printing beautiful brochures. It doesn’t only mean counting the maximum number of brochures you can get published. Other factors also take precedence here, such as the type of paper you might choose; you wish for thicker or average paper. You may take advantage of the latest printing or new inking techniques to give your Brochure a modern look. All these elements and much more make up a budget.
Brochure Designing Process
A brochure designing process entails deciding upon the copy and the images of a brochure. Not to forget are the vast varieties of brochure layouts available nowadays.
I. Plan your Copy and Images
Before designing a brochure, it’s vital to consider the amount of content and images you wish to convey. It can influence other factors like the font size of the text and the length of the Brochure.
A successful is easy-to-digest and includes mini-paras, with much use of headings, sub-headings, and bullet points. Even if the content requires more words in a brochure, a lengthy block of texts may appear dull or time-consuming to the reader.
Select images that aptly describe your product or service and resonate with the intended audience. You may choose from many pictures, deciding on their placement beforehand in the Brochure. Your graphical presentation is what grabs an individual’s attention, mainly along with a catchy headline.
Depending on the design, you might need to adjust your planned content and images with the space available on a brochure.
II. Decide on your Brochure layout
The amount of content, images, and the available space on the paper, all these elements can decide for you as to what should be the Brochure’s layout or folding style. So many folding types are available. It can depend on the purpose of your Brochure. It would be best to opt for a folding style with multiple panels for a large message.
For example
Suppose you are designing a restaurant menu. You may opt for Bi-fold, where a single sheet of paper gets folded in half, resulting in 4 straight sides that can be read from left to right like a magazine.
Other popular folding Brochure layouts include:
- Tri-fold
- Gatefold
- Double gatefold
- French fold
- Double parallel fold
- Spiral fold and many more.
Parting Thought
You don’t need to stress about your Brochure Design as we at designroom24 provide you with top-notch Brochure design ideas that hit your target audience spot-on with their perfect message and latest design techniques. Our design professionals incorporate all your brand values into a fantastic end product, accurately delivering your intended information to your customers. You can have a multi-size brochure designed that fits easily in places without reducing its quality.