Business Cards & Stationery

What is a business card?

To be very simple, a business card is often a piece of playing card like papers placed at the back end of your wallet or card box. You use it as a means of business communication as a part of day-to-day meetings with individuals and organizations of similar and different classes. The card is often considered more than your face value.

Generally, a business card is a tiny, printed, generally ATM card sized paper that reflects your business details e.g., name, contact details and brand logo. Your business card design is one of the most important part and parcels of your brand architecture. It functions as a visual representation of yourself as a business figure and your brand identity.

The following black and white endeavor helps you understand what an ideal business card is along the information you need to add to your card and the ways of arranging your contact details on an eye catchy standard business card.

What does your business card do?

The role of your business card is to convey a brief whole of your business and brand to reach and check out those individuals and organizations that you meet for the very first time.

It also encourages the entities that are of an interest in your products and services. They may use it either for to getting in touch with you or visiting you directly or your website for more information and queries.

A business card is something like a traveler that go miles holding an identity, an address, an individual, an organization with some potentials and opportunities and of course, some beauty.

Most importantly, it represents the very you.

Business card as a powerful provision to build a strong brand architecture

If you ask that is there any relation or relevance of a business card to brand architecture? The answer is a BIG YES. As have been said earlier that you cannot separate a good looking and professional business card from your plan to architect an efficient brand. A smart business card represents a bold identity of your brand.

A business card is often considered to be one of the messengers of your business which is the sign of a properly planned brand architecture any successful business or start up would try and go for several times within his/her business life.

The tradition of using business card is not a new practice. It begins to be used in China in the 15^th century for self-promotion. Being introduced as ‘visiting card’ in china, it was gradually widespread in the Europe in mid-17^th century in the form of both ‘visiting’ and ‘trade’ card for dating and business purpose. So, the modern evolution of business card sums both the ‘visiting card’ and ‘trade card’.

Though there was nothing at that time defined as ‘brand architecture’, people of China and Europe subconsciously used to exchange it as so. An affluent business card from its designative aspects signifies a chain of well-phased brand architecture.

Things to keep in mind while designing a business card

Needless to say, how much it is important to Know what to reflect and what to shun out from your business card. It helps you create a card which will catch your audience eye both for its sense and classicism. It is equally important to focus both on the graphic appeal and texture with a conscious consideration to the spaces. Consideration about the ventilation around your text and logo will also help you achieve a well-balanced card. The proper maintenance of all these things prove that you are organized and professional.

We would rather request you to run through the following guides of designing a professional business card so that you can tell your designer exactly what you want.

Before we begin with the 10 steps of business card design, let us give you a gross aspect that you need to know.

Your business card should be the embodiment of the following

• Logo
• Background
• Company name
• Tagline
• Your name
• Job title
• Website
• Contact details
• Additional info (optional)

Before placing an order to your designer, it is better to do a homework on these aspects.

• Logo
  Your logo is a visual representation of you and your company. It epitomizes your business and makes your customers keep you in their mind. Your business card starts with the logo of your company. To achieve a comprehensive idea about logo, please click here.

• Background
  Putting a black dot on a white board, if I ask you what you see. Chances are equal that you would, most probably answer, “a black dot on a white space.” On contrary to this, if one answers, “a big white space around a little black dot,” can you deny this? Hope you understand the importance of thinking specially about a cool background for your card.

• Company Name
  In a word, give your company name the largest area of your card. Needless to say, your company name is one of the most important pieces of information on your card. Your company name must be presented with enough space so that it looks prominent. Put it on your card in such a way that it can win people’s mind, in a way that it conquers people’s memory.

• Tagline
  Just summarize your offers by a short phrase, five to six words maximum or shorter. The tagline “Actualize your Imagination to Reality” indicates that Designroom24 provides you the graphic and design services to create your brand identity. It highlights the core service you offer for your clients.

• Your name
  Who does not want to know your name when you are interacting people as a person and a business figure or an employee? Give your name on your card and open a way for the people to connect you and your business.

• Job title
  Your job title is an influencing memory jogger. No doubt! people always have an interest to know what role you are playing for an organization.

• Website
  It has been obvious nowadays to drop your web address on your card. As have been said earlier that people may also search you on website for their comprehensive idea about your business. So, it is beyond wise and professional to mention your web address on your card that too implies consistency between the design and your website.

• Contact details
  Contact details on your business card means to put your basic information— email, phone number, address. They are usually aligned left, right, centered, front or back- anywhere it looks convenient and professional.

To be keener to scrutinize your card, you can also go through the little checklist below.

• What do you see at the first sight?
• Is it tangible what products/services you offer?
• How should you contact me/us?
• Do you find any inconvenience to read or do you have to squint?
• Are the logo and text contrast enough against the background?

If you cannot manage to check all the things, just leave them upon Designroom24, we are here to take care and wish to take the responsibility.