Illustration

Illustration generally is inclined towards the artistic development of a brand or corporate image, while graphic design encompasses the style, structure, and the whole layout of a brand or company in a more commercialized version.

Animals

Animals

People Illustration

People

Objects Illustration

Objects

Scenery-Illustration

Scenery

5 Reasons to Use Illustration in Design

Reading blocks of text or viewing generic images can start feeling after a while, be it some business’s website or a product. The world needs a dash of color to it, something that grabs and retains its watcher’s gaze. The visual mode of information transfer has ever been the most popular one. Did you know? If you hear a piece of information, you will remember about 10% of it after 3 days, but if a visual image was added to this info, you would find that you have retained 65% of that information even after 3 days. Here, illustration can boost generic data with its delicate touch.

What is an Illustration?

There exist many types of illustration, depending on different factors. If you are looking for types of illustration available for corporate or branding purposes, you get the following types.

  1. Graphical Illustrations
  2. Business Illustrations
  3. Website Illustration
  4. Book Illustration
  5. Highly creative Illustration

If illustration in design gets categorized based on techniques or medium employed, you get the following types:

I. Traditional Illustration

  1. Woodcutting
  2. Pencil
  3. Charcoal
  4. Watercolor
  5. Pen and Ink
  6. Acrylic

II. Modern Style Illustration

  1. Freehand Digital Illustration
  2. Vector Graphics Illustration

Illustration Vs. Graphic Design

Illustration generally is inclined towards the artistic development of a brand or corporate image, while graphic design encompasses the style, structure, and the whole layout of a brand or company in a more commercialized version. But each passing day is blurring the boundaries between these two terms as creative visuals become more common in graphic design.

5 Reasons to Use Illustrations in Design

It’s incredible how much vibrant illustrations add color to a simple text or concept. They have become part of daily life seamlessly in different ways.

1.  Branding

In today’s world, branding can be made unique by using illustrations alone. Usually, a Brand logo first catches a customer’s attention, so it should be the most memorable. A simple geometric shape brand logo can appear dull or just like other brands. Opting for an illustrative logo can reshape a brand’s whole image by highlighting a company’s personality and the brand’s core values as well. The size of such a logo should be that it can be placed easily in a smaller size on different things.

Apart from brand logo designs, you can also go for customized icons and custom service flow charts/graphs. For instance, instead of writing “phone” on a business card and listing the phone number, you could make your company or brand’s card interesting by creating a phone icon to represent the word “phone” here. Moreover, if you wish to take people on a journey to describe your brand’s story perfectly, an illustration would be the ideal format for it.

2.  Packaging

Did you know you can use illustrations on even packaging designs? It’s because illustrative packaging can help convey brand sentiments of different varieties like fun, playful feelings, or something chic. Especially when targeting younger audiences, an illustrator can really hit the nail by designing a trendy brand look by evaluating their audience accurately. Illustrative packaging produces a powerful impact, whether industrial strength for a steel company or childlike playfulness for a pack of sweets. The ability to convey a personal touch through expressive typography and brilliant colors can increase the appeal of multiple brands like food, beverage, apparel, etc.

3.  Advertising

Advertising in the current world has become tremendously fierce. Each business or brand is looking for a way to stand them apart from its competitors. Over 70% of B2B and Business Marketers use visuals for promotion sake. Where modern advertising mainly relies on photographs of products, people, or places, an illustration may give a brand a fresh, creative identity for itself. You can’t get such an easy success and a striking effect from traditional promotions that you can achieve by using illustrated advertisements. A static photo may not compete well against vibrant, hand-drawn, vectorized decorations or unique figures and scenes. These leave a lasting impression on their target audience. Choosing expert illustrators can also contribute to a brand’s successful promotion campaign.

4.  Concept Art/ Abstract

Sometimes a company or brand needs to give a general concept of what a commercial product may look like before going into minute details. It may be a fashion designing brand or some industrial giant like carmakers. Here, illustrations as a Concept art/ abstract version work their magic. An illustration can smoothly depict a particular idea or environment at the broadest level without needing finalized details. It is best for topics where specific visuals don’t come to an individual’s mind.

5.  Data Visualization

With a touch of creativity, illustrations transform a tedious list of facts and figures into a treat for sore eyes. You might have skimmed a lot of such illustrations in the form of infographics that make complex information easier to understand by converting it into a more digestible and pleasing visual form. Classical photography could never compete with modern-day infographics. Illustrative infographics are the future, whether visualizing corporate statistics for an annual report or providing a fresh viewpoint on a global phenomenon.

Parting Thought

Whether it’s for a website or for your brand, you can grab your consumer’s attention in a few seconds with the help of beautiful illustrations. Designroom24 comes to your rescue with its panel of elite professional illustrators for all your customized needs. Stand out from your competition with vibrant illustrations designed according to your goals and specifications by exceptional experts.